Study 09
Retrospective market observation
Study ID: CHRS 09
Research question
How did buyers respond to visually imperfect farm produce?
Location and scope: Puerto Rico · local market trial.
Principal site: Copper Hill, Las Marías & Maricao, Puerto Rico (local markets)
Approach and context
Copper Hill brought visually imperfect produce, including mangoes and carrots, to local markets as part of an exploration known as Fruta Fea.
- Classification
- Exploratory market trial
- Research domain
- Agricultural Economics
- Research site
- Copper Hill Farm, Las Marías & Maricao, Puerto Rico
What the record supports
The trial raised questions about how appearance influences what shoppers choose and which farm products can find a market.
Retrospective market observation; dates and sales records await reconciliation.